Email Marketing: The Digital Love Letter You Forgot to Send 💌

Alright, let’s be honest—how many of us open our inbox only to be attacked by a horde of unread emails from brands we swear we don’t remember subscribing to? (Looking at you, “Luxury Sock Emporium Weekly.”)

But guess what? Email marketing isn’t about spamming people. It’s about sending digital love letters that actually mean something. When done right, it’s pure magic.

Why Email Marketing is Still Sexy in 2025

You’d think email would be old news by now—like MySpace or using CDs. But nope. It’s still one of the highest ROI marketing channels out there. For every $1 spent, the average return is around $36. That’s like investing in pizza and getting a buffet in return.

It’s Personal, Baby.

The beauty of email marketing is personalization. You’re not screaming into the void like with a billboard. You’re whispering directly into someone’s inbox—“Hey Sam, we thought you’d love this.” And if you do it right, Sam clicks. Sam buys. Sam loves you.

(And if you mess it up? Sam hits unsubscribe and ghosts you harder than your last Tinder match.)

Subject Lines Are Like Pick-Up Lines

If your subject line is boring, forget it. “Big Sale!” = zzz. Try “We Miss You 😢 Here’s 15% Off to Prove It.” Now you’re talking.

Write subject lines that are:

Funny
Intriguing
Specific
Not yelling in all caps (NO ONE LIKES THIS!!!)

Automate Like a Lazy Genius

You don’t have to be a keyboard warrior sending emails one by one. Tools like Mailchimp, ConvertKit, or ActiveCampaign let you schedule, segment, and automate your emails like a boss—even while you nap.

Set up:

Welcome sequences
Abandoned cart nudges
Win-back campaigns

Basically, create little robot versions of you doing your email bidding.

Make Your CTA the Beyoncé of Your Email

One clear call to action (CTA) per email. Don’t make your readers choose between “Read More,” “Shop Now,” “Visit Instagram,” and “Check Out My Pet Iguana.”

Pick one. Make it shiny. Make it irresistible.

Quick Motivation Before You Hit “Send” 🚀

You’re not just sending emails. You’re building trust. Relationships. Community.

Email marketing is like planting seeds. Nurture them, water them (with good content), and watch your garden of conversions bloom.

So go on—craft that email. Make it sparkle. And remember: the “unsubscribe” button isn’t rejection; it’s just making room for your real fans. 😉

Why Email Marketing Is Like a Gym Membership

You start off with grand intentions: “I’m gonna write a weekly newsletter and become a six-figure marketing machine!” Then… life happens.

But email marketing is still one of the highest ROI tools in the digital game—averaging $36 for every $1 spent. So it’s kinda worth sweating over.

Step 1: Define Your Audience (Aka, Your Digital Soulmates)

Imagine writing love letters. You wouldn’t send the same “You up?” text to your grandma and your crush, right?

🎯 Know your peeps:

What are their goals?
What problems keep them up at night?
Do they say “heck” or “hell”?

Create a buyer persona, give them a goofy name if you like—like “Motivated Marketer Molly”—and talk directly to them.

Step 2: Choose Your Email Platform Wisely (No Tinder Here)

This is the email version of choosing your ride-or-die.

Some faves:

Mailchimp: Great for beginners, bananas included.
ConvertKit: Bloggers’ best friend.
ActiveCampaign: Automation nerds, unite.

Avoid the free trial you forget to cancel unless you like surprise charges and sadness.

Step 3: Build Your List (No, Buying One Isn’t “Hustling”)

Please don’t buy email lists. That’s how you end up in spam purgatory with scammy crypto bros.

✅ Do this instead:

Offer a lead magnet (freebie) like a checklist, guide, or juicy secret.
Use pop-ups strategically—not 3 seconds after someone breathes on your site.

Bonus: Promise you’ll never send boring emails. Then actually follow through.

Step 4: Design Like a Boss (or at Least Not Like a Caveman)

Ugly emails don’t get clicked. Sorry, not sorry.

🎨 Tips for glow-up designs:

Use brand colors and fonts (consistency = credibility).
Stick to one CTA per email. Don’t overwhelm people.
Mobile optimize! Because thumbs are impatient.

You don’t need to be a Picasso. Just make it skimmable and pretty enough to keep eyeballs on it.

Step 5: Write Emails People Don’t Instantly Delete

The subject line is your pick-up line. Make it good.

Examples:

“I made this mistake so you don’t have to…”
“You’ll like this more than your morning coffee ☕”

And keep the body fun, personal, and snackable. Talk like a human. Like… you’re doing right now.

Step 6: Timing Is Everything (Like Texting After a First Date)

Send emails when your people are actually checking their inbox—not when you remember at 2 a.m.

⏰ Best times (generally):

Tuesday–Thursday
Between 10 AM and 2 PM

But every list is different. So…

Step 7: Test Like a Mad Scientist (No Lab Coat Needed)

Don’t guess—test! You’ll be shocked what changes things.

🔬 A/B Test:

Subject lines
Button colors
Email length
Dad jokes vs. straight talk

Track results. Tweak. Repeat.

Step 8: Automate or Cry Trying

You don’t want to send 200 welcome emails by hand. Nobody does.

Set up automations:

Welcome series: Introduce yourself, warm ‘em up
Product funnel: Deliver info → tease benefits → close the deal
Birthday emails: Add glitter. Everyone loves glitter.

Step 9: Measure Results (aka Stalking Your Own Emails)

Yes, you’re legally allowed to obsess over your open rate.

📊 Metrics that matter:

Open rate (20%+ is decent)
Click-through rate (CTR)
Unsubscribe rate (cry later, adjust now)

Pro Tip: If people never open but don’t unsubscribe, maybe you’re the email version of background music. Be bolder.

Step 10: Don’t Ghost Your List (Even If They Ignore You)

The worst thing? Going silent.

Send regular value-packed emails, even if engagement drops. Consistency builds trust.

Set a schedule you can actually maintain. Weekly? Biweekly? Every full moon? Cool.

Pro Tips From the Email Trenches

Write like you speak.
Add value before you pitch.
Use emojis, but not like your aunt Karen.

Common Email Marketing Mistakes (Oops, We All Do It)

No CTA? That’s like baking cookies and not eating them.
Writing novels—no one signed up for “War & Peace.”
Only selling, never serving.

Laugh it off. Do better next time.

Tools That Make Email Life Easier (and Your Brain Happier)

Tool	What It Does
Grammarly	Saves you from typo embarrassment
Canva	Gorgeous graphics in 5 mins
Kit (formerly ConvertKit)	Affordable email automation with Free Trail
Notion	Plan campaigns like a legend

Tools

Real Life Email Campaign Example (The Good, The Bad, The Clickable)

A yoga teacher sent this:

Subject: “I peed during downward dog 😳 (and what it taught me about life)”

Result?

43% open rate
12% click-through
1 emotional breakdown (happy tears)

Story sells. Don’t be afraid to be weird.

FAQs About Email Marketing Steps

Q1: Can I use Gmail for email marketing?
A: Only if you like breaking rules and getting flagged as spam. Use a real platform.

Q2: How long should my emails be?
A: Short enough to read on the toilet, long enough to deliver value.

Q3: How often should I email my list?
A: As often as you can provide value. Weekly is a sweet spot.

Q4: What’s a good open rate?
A: Anything above 20% is solid. Under 10%? We need to talk…

Q5: Is it okay to reuse content from my blog?
A: Heck yes! Just repurpose it like a thrifty content genius.

Q6: Should I use humor in my emails?
A: If it fits your brand, absolutely. Laughter = loyalty.

Conclusion: You’re Now an Email Wizard (Sorta)

Look at you go! You now know how to launch email campaigns without losing your mind—or your readers.

Remember:

Keep it real.
Keep it relevant.
Keep showing up.

Oh, and hit “send.” That’s the most important step. 😉 Need PDF click here to download